Posted: May 16th, 2010 | Author: Paul Crouch | Filed under: General Twitter, Research, Social Media, Twitter Apps, Twitter Users | 1 Comment »
The hardest part of building your Twitter presence is finding your first few relevant friends amongst the millions of Twitterers, but never fear because the Tweasier team is here. The most useful tool I’ve come across to find your audience is Mentionmap; a visual mapping app which presents a users network based on who they @ in a handy spider diagram.
There are plenty of network mapping tools around but most base themselves on who your friends follow not who they @, the problem with that is many people can have thousands of followers but only ever talk to ten of them meaning knowing their whole network is useless. Mentionmap on the other hand highlights who a user @’s most often and who the next user in the network @’s creating a full network twitterers engaged in regular conversation for you to follow.
This is great if your looking to find relevant networks quickly, you only need to know one user tweeting about your area of interest and mentionmap will unlock a full network of twitterers for you to follow and begin tweeting with at will.
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Posted: November 27th, 2009 | Author: Chris Norton | Filed under: General Twitter, Research | Tags: Facebook, Twitter News | No Comments »
A new study has found that one in three (30%) people now vent their fury at bad customer service providers on social networks like Twitter and Facebook.
To be honest I have seen similar stuff on blogs when people are treated badly by faceless organisations. I have been known to have a bit of a rant myself on my blog. I know someone who was recently treated badly on the telephone by a customer services department and when the person came off the phone they tweeted their displeasure at the situation. They included a reference to the brand in the tweet and within 15 minutes, someone had contacted them directly from that company – which was quite impressive. So it goes to show that complaining on platforms like Twitter could help resolve your customer service problems.
The article goes on:
BT has its own Twitter feed where it contacts people who ‘tweet’ negative comments about any BT services.
A member of the BT customer service team will message the customer directly and try to resolve the problem. ASOS, the online retailer, also offers a similar social media service.
I think customer service through Twitter is now a must for any large organisation which sells directly to the consumer. So if you are sick of a supplier – let your Twitter followers know about it and you never know your problem might get resolved a whole lot quicker.
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Posted: October 31st, 2009 | Author: Chris Norton | Filed under: Research, Social Media | Tags: Twitter usage | No Comments »
I read an interesting post from Stan Schroeder a while back regarding Twitter usage in May 2009. In his post Stan examines a new Harvard Business Review study as revealing:
Most Twitter users don’t actually use the service much, or even at all. In fact, 10% of active users are responsible for over 90% of all Tweets.
To be honest I feel we should have noticed this ourselves. Many of my former colleagues and contacts have starting Twittering in the last eight months some very regularly and some more sporadically. What I have noticed is with most of them the immediate enthusiasm seems to die off after a few days.
If people kept their enthusiasm and treated Twitter as a social network where you can share tips, stories and expertise they would find it so much more beneficial. I suppose this all boils down to how you use Twitter as many people use it differently. If people are careful and set up themselves properly, follow interesting people with similar interests and make an attempt to ensure it doesn’t take up too much time it can be a fantastic business resource for developing your contacts. Not only that but its great fun.
The other point which I found interesting from the study was that more women (55%) are on Twitter than men. Don’t ask me why this is though?
If you use Twitter feel free to follow me here.
Cross posted on Nortons Notes.
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